While art and design are often confused with each other, they are of completely different purposes and qualities.
Art is all about expression-it's communicating an idea, feeling, or a vision. But most importantly, it is personal and limitless creativity. Design, however, is communication;
it simply means solving problems with visual solutions, but a clear purpose. There is emotion and freedom to be behind some art, but in designing, it's calculated and intentional.
it simply means solving problems with visual solutions, but a clear purpose. There is emotion and freedom to be behind some art, but in designing, it's calculated and intentional.
Here, we acknowledge that good design is rooted in the foundation of art but then adds a particular purpose to its expansion. It is, rather, an intentional elaboration of artistic ideas based on the client's or project's needs. That is what separates art from design and defines how we approach every job-how we hire as well.
When we bring a new designer onto our team, what we look for is an individual who really understands those principles. It's not a good portfolio or lots of technical ability; it's really an understanding of the significant difference between making something for expression and making something for communication. It's the difference between art and design that allows our designers to create effective, impactful work, which really connects with the audience and delivers the desired outcome.
To us, good designers take the essence of art as feeling and freedom, place a layer of intention in between, and create something communicative-something functional. The emotion gets converted into impact.
To us, good designers take the essence of art as feeling and freedom, place a layer of intention in between, and create something communicative-something functional. The emotion gets converted into impact.
When we bring a new designer onto our team, what we look for is an individual who really understands those principles. It's not a good portfolio or lots of technical ability; it's really an understanding of the significant difference between making something for expression and making something for communication. It's the difference between art and design that allows our designers to create effective, impactful work, which really connects with the audience and delivers the desired outcome.
To us, good designers take the essence of art as feeling and freedom, place a layer of intention in between, and create something communicative-something functional. The emotion gets converted into impact.
