Women's Day Social Media For KLEIO Store
About KLEIO
KLEIO is an Indian fashion brand that believes in making the modern woman an icon of fashion, glamour & a comfortable lifestyle. Designing & manufacturing women bags, dresses and lingerie, KLEIO became one of the 8 Indian brands that will be listed at retail giant 'Shoppers Stop'.
My Role
My job role as the Lead Designer for 'KLEIO' required me to strategies and execute an uplift in an overall image of the brand, from Social Media posts/stories to print collateral.
Women's Day, marks an important date in terms of overall ideology of KLEIO as a brand, hence I planned a 3x3 grid that can talk about various aspects of being a woman as an abbreviation to the word 'Women'.
My Design
I chose to go with a grayscale look for the grid, to emphasize on a colorless and a gender biased world that we all still live in, despite of all efforts for creating a non-discriminatory society.
