SMM for Kleio Store

Kleio is an India based fashion apparel brand, that largely deals in woman handbags. Our initial idea while planning this grid was to use the word 'Woman' as and abbreviation for praising adjectives. After a series of discussions, we came up with the idea of showing a part of woman in 3x3 woman and talk about a certain relatable aspect of women lives. I designed these 9 posts in monochrome so as to give it a more intense feel, something to inspire women to grow stronger. Thanks to our Creative Director for all the faith and to the awesome content team that made these posts way more impacting with their amazing content !

Women's Day Social Media For KLEIO Store

About KLEIO

KLEIO is an Indian fashion brand that believes in making the modern woman an icon of fashion, glamour & a comfortable lifestyle. Designing & manufacturing women bags, dresses and lingerie, KLEIO became one of the 8 Indian brands that will be listed at retail giant 'Shoppers Stop'.

My Role

My job role as the Lead Designer for 'KLEIO' required me to strategies and execute an uplift in an overall image of the brand, from Social Media posts/stories to print collateral.

Women's Day, marks an important date in terms of overall ideology of KLEIO as a brand, hence I planned a 3x3 grid that can talk about various aspects of being a woman as an abbreviation to the word 'Women'.

My Design

I chose to go with a grayscale look for the grid, to emphasize on a colorless and a gender biased world that we all still live in, despite of all efforts for creating a non-discriminatory society.

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