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Brand Brief
In the ever-evolving battlefield of the beer market, a new champion is gearing up to make its mark. Introducing Bunker Beer, a brand that's not just brewing another ale but crafting a rebellion in a bottle.
Inspired by the spirit of resilience and camaraderie found in the heart of a military bunker, our mission is to deliver a beer that's as bold and uncompromising as the heroes who inspire us.
The Process
Embarking on a reconnaissance mission, we first mapped the terrain by analyzing market competitors. This intelligence informed our moodboard, a strategic compilation of colors, textures, and fonts.
From this, we launched an ambitious campaign of 18+ concept designs, ultimately honing in on two victorious designs.
The Philosophy
Before we began with the design process we questioned ourselves;
‘What is a bunker after all’
Is it just a solid building build to last all enemy advances.
or is it an icon of unbreakable bond? rather a secret kept safe.
or is it an icon of unbreakable bond? rather a secret kept safe.
![](https://cdn.myportfolio.com/f0874a5a-ed3e-4ced-be75-94a3d01cb658/5847411d-dbb4-4f35-b5bd-e3ce82e78d71_rw_1920.png?h=df8709c9d11a1177efe8b8aa72882451)
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![](https://cdn.myportfolio.com/f0874a5a-ed3e-4ced-be75-94a3d01cb658/36178e9f-a88c-4fe5-bcda-dff633a15ece_rw_1920.png?h=95dc53e695e4efe2c74d5e1c66aaba07)
![](https://cdn.myportfolio.com/f0874a5a-ed3e-4ced-be75-94a3d01cb658/34c7bd83-35f2-4a58-a8bc-957e0fce0052_rw_1920.png?h=b9376711cd0888f7a873cd598a9af482)
![](https://cdn.myportfolio.com/f0874a5a-ed3e-4ced-be75-94a3d01cb658/3e84739e-22d9-4a8a-8571-f55b80eda245_rw_1920.png?h=682db6223a66cfc11ffada43d7f73ab9)
![](https://cdn.myportfolio.com/f0874a5a-ed3e-4ced-be75-94a3d01cb658/f6327b8e-7462-44f5-a0e7-e56447a55254_rw_1920.png?h=77e0e85438c9df58e03a86447413116b)