For Bunker Beer, a craft beer brand inspired by military resilience, we executed a strategic design operation. Beginning with comprehensive market reconnaissance, we developed a detailed moodboard, which guided our creation of over 18 innovative packaging concepts.
This meticulous process led to the selection of two final designs, embodying the brand's ethos of strength, unity, and rebellion, ensuring Bunker Beer stands out in the craft beer battlefield with its bold, mission-ready aesthetic.
Brand Brief
In the ever-evolving battlefield of the beer market, a new champion is gearing up to make its mark. Introducing Bunker Beer, a brand that's not just brewing another ale but crafting a rebellion in a bottle.
Inspired by the spirit of resilience and camaraderie found in the heart of a military bunker, our mission is to deliver a beer that's as bold and uncompromising as the heroes who inspire us.
The Process
Embarking on a reconnaissance mission, we first mapped the terrain by analyzing market competitors. This intelligence informed our moodboard, a strategic compilation of colors, textures, and fonts.
From this, we launched an ambitious campaign of 18+ concept designs, ultimately honing in on two victorious designs.
The Philosophy
Before we began with the design process we questioned ourselves;
‘What is a bunker after all’
Is it just a solid building build to last all enemy advances.
or is it an icon of unbreakable bond? rather a secret kept safe.
or is it an icon of unbreakable bond? rather a secret kept safe.
