EMBOSS™ A Brand Built to Lead
Client: Emboss
Scope: Brand Identity, Visual Language, Packaging, Typography System
We created Emboss for the modern alpha—a menswear brand engineered for those who don’t follow the dress code; they are the dress code. Sharp tailoring meets tactical design in a brand that’s not afraid to take charge. Every element—from the tone of voice to the typography—carries the weight of command.
Scope: Brand Identity, Visual Language, Packaging, Typography System
We created Emboss for the modern alpha—a menswear brand engineered for those who don’t follow the dress code; they are the dress code. Sharp tailoring meets tactical design in a brand that’s not afraid to take charge. Every element—from the tone of voice to the typography—carries the weight of command.
The Brand Idea
Emboss is more than a shirt. It’s a signal. Of presence. Of power. Of polish. Our idea was to create a brand that functions like armor for everyday dominance—whether you’re walking into a boardroom or just owning your lane.
Emboss is more than a shirt. It’s a signal. Of presence. Of power. Of polish. Our idea was to create a brand that functions like armor for everyday dominance—whether you’re walking into a boardroom or just owning your lane.
The Design Language
We built a bold, minimal visual identity grounded in strong serif fonts, high-contrast layouts, and a confident color palette featuring Cerulean Oxford Blue, Gamboge Green, and Cal Poly Linen. The system balances edge and elegance—speaking to the Emboss man: assertive, aware, and always ahead.
We built a bold, minimal visual identity grounded in strong serif fonts, high-contrast layouts, and a confident color palette featuring Cerulean Oxford Blue, Gamboge Green, and Cal Poly Linen. The system balances edge and elegance—speaking to the Emboss man: assertive, aware, and always ahead.
Packaging & Collateral
From embossed business cards to punchy tote bags and sleek shirt boxes, the branding extends seamlessly across physical and digital touchpoints—always on brand, always in control.
From embossed business cards to punchy tote bags and sleek shirt boxes, the branding extends seamlessly across physical and digital touchpoints—always on brand, always in control.
