Brand Brief
Client: Siddhant Goswami
Project Context:
This project brings together a selection of early-life and independent poster designs created for director Siddhant Goswami across films, music videos, brand-led narratives, and social impact projects. The work spans speculative fiction, realism, satire, psychological drama, and branded storytelling.
Project Context:
This project brings together a selection of early-life and independent poster designs created for director Siddhant Goswami across films, music videos, brand-led narratives, and social impact projects. The work spans speculative fiction, realism, satire, psychological drama, and branded storytelling.
Objective:
To create visually arresting poster designs that function as narrative entry points rather than marketing thumbnails. Each poster needed to communicate mood, theme, and intent at a glance while standing independently as an artwork.
To create visually arresting poster designs that function as narrative entry points rather than marketing thumbnails. Each poster needed to communicate mood, theme, and intent at a glance while standing independently as an artwork.
Design Philosophy and Thought Process
These posters were never treated as promotional leftovers. They were treated as the first scene of the film.
The process always began with one question: what is the emotional aftertaste of this story? Not the plot. Not the genre. The feeling you carry after the screen goes black.
From there, the visual language was built around metaphor rather than literal representation. A syringe becomes a pedestal. A brain becomes a maze. A vending machine becomes a body. Scale, symbolism, and silence do most of the work.
Typography is used sparingly and deliberately. Titles are allowed to breathe. Negative space is treated as narrative space, not empty space. Where humour exists, it is quiet and unsettling. Where darkness exists, it is composed, not chaotic.
Across all posters, the intent was to respect the intelligence of the viewer. Nothing is over-explained. The image invites you in, then steps back.
