The Story
I was recently commissioned to design a concept logo for an upcoming fashion and living brand called Hueco Soil.
In the brief, I was told how 3 logos had been rejected earlier, from various respected studios throughout India. (One of the key reasons for floating a freelance contract)
The word Hueco Soil, Came with the feeling of celebrations and festivity. The creators came up with the name by combining the words Hues, Colors and Soil.
With an intent of creating a brand that promotes roots of multiple cultures through varied art forms.
