SCIENCE [X] BEAUTY
[Pure Skincare No Noise]
a skincare brand built around one clear idea: when science meets honesty, beauty works better. We helped shape a visual identity that feels clean, confident, and intentional. No loud colors, no unnecessary frills. Just design that reflects how the brand works—clearly and carefully.
This project brought together packaging, logo systems, type choices, and color to create something that feels both grounded and modern. A brand that knows what it’s doing and doesn’t need to shout about it.
[Brand Philosophy]
A lot of luxury skincare talks big but delivers small. Science X Beauty is the opposite. It’s made by the same people who develop the formulas, so there’s no middlemen, no crazy markups, and no fluff.
We wanted the branding to match that honesty.
Straightforward / Sharp / Visually calm
Straightforward / Sharp / Visually calm
Kind of like your smartest friend who also gives great skincare advice
[Design Elements]
Main Font: Carentro. [sharp, and easy to remember]
Supporting Font: Josefin Sans. [Clean and friendly]
Colors: Mix of earthy greens, soft pinks & confident coral to balance clinical with warm.
[Visual Tools]
• A bold “X” logo that anchors the brand
• A repeated pattern using the monogram
• Bracketed words like [beauty] or [insiders club] that highlight what matters
• A two-tone color split that helps create visual contrast
• A repeated pattern using the monogram
• Bracketed words like [beauty] or [insiders club] that highlight what matters
• A two-tone color split that helps create visual contrast
Everything works together to feel clear, smooth, and quietly stylish.
